Probable Niche

We've identified the niche as retail trust.

retail trust

Informational note Qirina attempts to ascertain what sites are about based on an analysis of the text content on the front page. Did we get this one right? What do you think? If the niche has been incorrectly identified,'s performance can probably be substantially improved by on-site SEO. Help

Niche Keys

Here are some keywords which we've determined lie within the same circle of relevance as retail trust.

trust, retail's neighbors

Qirina has identified a number of sites similar to Here they are:

Analysis Summary

The site's front page was last accessed by Qirina at 22:05 UTC on October 10, 2011. The source was comprised of 44649 characters, of which 38915 are code, leaving an organic character count of 5734. The total word count on the home page is 1046. We filtered out 11 numbers, 391 common words, and 21 words shorter than three characters in length, leaving an impact word count of 502. The size of the lexicon (number of unique words) is only 270. We extracted thirteen top keywords, leaving 4.81% above the threshold. The number of phrases above the threshold was 23.

Top Keywords

KeywordFrequencyFrequency %

Top Phrases

KeywordFrequencyFrequency %
retail trust2112.96%
people working53.08%
million people53.08%
trust helpline 21.23%
trust charity21.23%
search term21.23%
search entire21.23%
northern ball 21.23%
main navigation21.23%
legal advice21.23%
latest news21.23%
hardship grants 21.23%
great northern21.23%
free legal21.23%
free hardship21.23%
free debt21.23%
free course21.23%
free counselling21.23%
entire site21.23%
debt advice21.23%
course funding 21.23%
charity art21.23%
art exhibition21.23%

Domain Name Keywords

We found 3 significant keywords appearing in the domain name
  1. retail
  2. trust
  3. retail trust


Source Character Count 44649
Code Character Count 38915
Organic Character Count 5734
Filtered Numbers 11
Filtered Words (Common) 391
Filtered Words (Short) 21
Total Word Count 1046
Impact Paragraph Count 1071
Impact Word Count 502
Impact Lexicon Size 270


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